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1965-2007 Presidential Campaigns : From Mr. X to Mrs. Royal

In order to deal with the power of the media and their growing importance
in the presidential campaigns of the Fifth Republic, a distinction
should be made between the selection of candidates and their promotion
or elimination in the course of the electoral competition. With
regard to the former, the article considers operation “Mr. X” before
the 1965 campaign and the emergence of Ségolène Royal for 2007. This
will illustrate the intervention of the media in the making of a candidate
while the case of Ségolène Royal highlights more the importance
of opinion polls. As for the promotion or the elimination of the candidates,
the contribution of the media comes from the way they frame
the candidates in terms of personal traits or political stakes but, more
importantly, from the conjunction or disjunction they allow between
the communication controlled by the candidates and the information
they broadcast.

français

Référence électonique : Jacques GERSTLE, "1965-2007 Presidential Campaigns : From Mr. X to Mrs. Royal", Pouvoirs, revue française d’études constitutionnelles et politiques, n°119, 119 - La démocratie sous contrôle médiatique, p.29-40 . Consulté le 2020-11-25 12:53:02 . URL : https://revue-pouvoirs.fr/1965-2007-Presidential-Campaigns.html